Built by professionals,
for founders.

The problem with business plans.

Many business plans look polished but do not survive a serious reader. Many are generic in nature — recycled frameworks with inconsistent spreadsheets — and they read that way to anyone who has actually written or evaluated one.

We built this business as both authors and reviewers. We have written business plans to raise capital — some that funded, some that didn't. We have also reviewed other people's plans as subject matter experts. The pattern is consistent: the plans that fund are the ones that treat the reader as intelligent and pre-empt his or her concerns and perceived risks.

That means:

• Following the recognised Australian business plan structure — because bankers recognise it instantly.
• Numbers that link in the spreadsheet. No magic, no hardcoded values — change any assumption and the model recalculates.
• Risk analysis. A what-if scenario testing that answers “what's the probability of profitability?” not “here's my optimistic case.”
• Clear English. The best plans read like a good short story — a clear character (the business), a real conflict (the problem), and a plausible outcome (the return).

What you actually get.

Every plan is a set of three documents:

1. Word business plan (20+ pages). Full narrative following the recognised Australian business plan template: company, market, future, finances, appendices.
2. Excel financial model. 5-year Profit and Loss, balance sheet, cash flow, break-even, dashboard. Editable input cells. All formulas unlocked. Ready to customise.
3. PowerPoint opportunity brief. 18–21 slide deck: cover, market, opportunity, projections, investment case. Editable, branded professionally.

Select plans also include a what-if scenario testing - a separate Excel workbook that runs 1,000 iterations across 14 input variables and gives you a probability distribution of outcomes. It's the honest answer to “how likely is this to work?”

How we stay balanced and realistic.

We're transparent about what these plans are and what they aren't. They're a starting point - a high-quality frame for your business thinking, benchmarked against real Australian market data, written the way a CFO would write it. They are not a substitute for your own judgment, your own customer discovery, or your own financial advice.

If you're unsure whether our plans are right for you, email us and ask. We'd rather talk you out of a purchase than have you leave a bad review.